ButterUp!

Logo Business Cards Letterhead Packaging Coupons Promotional Materials Style Guide

The project objective was to find a Kickstarter campaign in need of a little graphic design help. I chose ButterUp!, the butter knife that allows you to easily spread refrigerated butter onto soft toast. The logo is completely hand lettered by me. You can check out the company’s current logo and read about their successfully funded campaign here.

Initial Logo Sketches

Color Palette

Marketing Materials and Applications

Style Guide